I recently had one of those great “Idea” conversations with ThinMan whilst we were both watching the recent Robert Scoble Video Log about the Hewlett Packard Garage. Whilst I was batting around the concepts and thoughts behind the idea I “formed” a better understanding of what the Internet means to marketing of Niche markets and selling into them.
The Internet makes Niches irrelevant since your website and your product and your content can be promoted and located within the same areas and technologies as “larger” more established products and brands.
Okay so far so very Internet marketing 101 there is nothing new for an awful lot of people in this idea. If thats the case why then does it “feel” like the ideas and concepts of sales and marketing on the internet are still a “Niche” in their own right.
Some of my own clients are still focused on a single target of “getting people to their website” and as a result they focus on “keywords”, niche words if you will , which are designed to help their target audience to locate them on the internet by way of search engines. The whole prospect and delivery of this type of Web Development, design and implementation feels very much embedded in 1999.
Connectivity and conversations are increasing , almost exponentially, the crowds gather in far wider and far broader areas and are talking about ideas and products and memes ( just look at Bacn as an example ) such that the topic and ideas which relate to my clients products are now spread quite far and wide across Blogs, Forums, RSS Feeds and Lifestreams. Niches are becoming negligible and the economy of marketing into them is getting less everyday.
So here is a question for you. Is there a niche market youve met which wasnt accomodated online in some form of social media or social network? and I am excluding the Amish website.
Thanks for reading