Lies , damned lies and Google Analytics.
Does your SEO company give you access to your websites statistics?
Do they provide a clear explanation of whatÂ type of information is available when a visitor clicks on or arrives at your website ?
Google Analytics from Mary E Tyler and Jerri L Ledford is 300 pages of chapter by chapter feature and functionality breakdown of the Google Analytics service. Whilst this book will not make you a Search EngineÂ genius it will give you the insight and the guide to accessing Googles powerful andÂ web statistics tool.
The bookÂ walks through the menu structures of Google Analytics andÂ goes on toÂ describe, in detail,Â what you might expect to achieve in utilising those features.Â The content is straightforward although you could read the help and tutorials available from Google and getÂ similar advice.
Having the book to hand will push your expectactions of what you could, or should, be acheiving with the statistics of your website.
Of the books on my reference shelf its one of the more frequently accessed at the moment. I wouldÂ certainly recommend it to anyone considering investigating their own Web analytical work or planning to purchase the services of a Search Engine Optimiser.
Thanks for reading.