Lies , damned lies and Google Analytics.

Does your SEO company give you access to your websites statistics?

Do they provide a clear explanation of what  type of information is available when a visitor clicks on or arrives at your website ?

Google Analytics from Mary E Tyler and Jerri L Ledford is 300 pages of chapter by chapter feature and functionality breakdown of the Google Analytics service. Whilst this book will not make you a Search Engine  genius it will give you the insight and the guide to accessing Googles powerful and  web statistics tool.

The book  walks through the menu structures of Google Analytics and  goes on to  describe, in detail,  what you might expect to achieve in utilising those features.  The content is straightforward although you could read the help and tutorials available from Google and get  similar advice.

Having the book to hand will push your expectactions of what you could, or should, be acheiving with the statistics of your website.

Of the books on my reference shelf its one of the more frequently accessed at the moment. I would  certainly recommend it to anyone considering investigating their own Web analytical work or planning to purchase the services of a Search Engine Optimiser.

Thanks for reading.

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2 Comments on “Lies , damned lies and Google Analytics.

  1. Does the book explain how accurate the data that google captures is?

    knowing that google will only work for browsers that support javascript all be it that is 99 odd percent of people, but apart from that I tend to get quite different results from different capturing services.

  2. Gareth , ironically no it doesnt go into this in depth but in the opening of chapter 2 it refers to this as nitpicky issues. for the sake of generality though its enough to assume that the majority of users are interested in the majority of users. I too have noticed difference in states between Mybloglog, Lijit and Google Analytics and the Log files.