A Little Style that goes a long way.
Take a product that is extremely utilitarian in nature , for example a USB Flash drive , and consider what you might do to it in order to make it attractive or desirable. It certainly would never have occurred to me to stick it into a vinyl caricature humanoid and paint it in the style of film , game or cartoon characters or to cover it in acid style swirls and loops and colour and shape.
Mimoco.com transformed the usb flash drive into a work of art , an collectible oddity that will stand out on your desk, your keychain or your Mac. When I asked “Do You Mimo ?” the response from Seesmic users shows that the design of these little flash buddies evokes an emotional , personal response from their owners as seen in this Seesmix video :
I met the founder and CEO of Mimoco ,Evan Blaustein , at Podcamp Boston 2 where I took the liberty to twist his arm into joining the ranks of Twitter members where he could talk about his Mimobot adventures. Subsequently Evan offered me a Mimobot of my own , as well as an Vimobot ( Vinyl Art Figure ) collectible on provision that I that I promise to blog about my Mimobot, which im doing now. This has since given me an opportunity to promote both @Mimobot and Mimoco through a little Twitter competition:
I will send my Mimobot and the Unopened Vimobot to my 100th Follower ( since GaryVee joined ) which should be the 500th follower , give or take Twitters random acts of arithmetic . I have been keeping track of all the new followers via Email and I promise to send a big Blog post shout out to them once we are there. As an additional bonus @mimobot has promised a Darth Vader Mimobot to one of the 100 followers selected at Random. As I post this entry im only 32 short of 500.
For myself well I can only hope that some astute reader pays attention to the lovely Mimobot Halo series which I must say keep catching my eye, what with christmas being so close an all. Of course if thats to much to ask for then I would happily settle for a brand new Mac Book Pro.
So with obligations met and duties dispensed I have one last thing to say.
Thanks for reading.