Google does not use Keywords for Search Ranking

Im throwing this one out there to add to your “You should fire your webagency” list of things to keep in mind when handling the buzz word friendly Three letter acronym happy Search Agency.   Here is Matt Cutts giving the straight answer.

Ive spent several years explaining to clients that Keywords dont count so it should help having an Official answer to point people at. Now can we get back to creating interesting content and stop worrying about the engines ?

Thanks for reading.

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